ELLA & CHERRY

“Designed to blossom—this immersive stand for Ella & Cherry merged whimsical floristry and dynamic fashion, making a statement at one of London’s most iconic events.”

Another creative driver project – exhibition stand design for Ella & Cherry at the RHS London, Chelsea flower show.

• We were commissioned to design a bespoke flower stand for the vibrant clothing brand Ella & Cherry at the prestigious Chelsea Flower Show in London. The allocated footprint for the installation was 3m x 6m, with one key creative requirement: the incorporation of real, fresh flowers as a central element of the design.
• Our concept combined natural beauty with fashion-forward flair. We positioned sleek clothing racks along both sides and at the front edge of the stand, showcasing Ella & Cherry’s seasonal bestsellers. Lush floral arrangements were used to create striking backdrops that elevated the display and seamlessly tied the brand’s identity to the spirit of the flower show.
• The true showstopper, however, was the group of funky, statement-making mannequins placed at the front of the stand. Each wore an outfit from the brand’s top-selling collection and was styled with bold, whimsical floral headpieces—blending fashion with floristry in an eye-catching, Instagram-worthy way.
• The result was a stand that captured the playful energy of Ella & Cherry while celebrating the vibrant atmosphere of Chelsea in full bloom.