Let’s explore a question: will you get more clients if you drop the price of your coffee or sandwiches?

Now let’s go a step forward: based on this new lower price, will your customers choose you over your competitors? If price and choices on the basis of it were the only considerations, your customers won’t be leaving home. In reality, a cup of coffee itself costs pennies. People are simply paying for the physical location and for someone to put it in a cup for them and serving it – otherwise known as a form of ‘experience’.

Yes, prices play a role in the experience but they are a minor part of the equation, given that there are already multiple options in each price range. And, if you are able to up that service and experience, you can charge more.

This pricing and service based success is true for a large portion of businesses. From luxury transportation to even an accounting service, the basic principle of cost vs service does not change.

Here, specific to your business, one of the important pricing factors is the interior and particularly, the interior design. Here are 5 ways the interior design impacts your sales:

It is very important to take into account the other furniture items which are in good condition and quality and which you might not want to get rid off for the next 5-10 years.
It is important for your new furniture to get along with the old one.
Take into consideration one aspect of the existing furniture and try to look for something that connects with it in the new furniture. It could be the wood/metal finish, colour of fabric, style – intricate/clean or even the era of that furniture style.
Remember to make it cohesive not identical.